Verbal brand is both the narrative and the narrator of your brand story. It's how you communicate with your customers and create connection in the world through copy and content and real-life conversations.
Useful content builds authority, trust, and your pipeline. Three good things for growing your business. You know what else is good? Having a partner who can write some of that content for you.
Most small agencies expect their people to take on extra responsibilities. But pulling your lead developer and junior illustrator into a brainstorm to come up with a tagline might not be the best use of their billable time.
Here are a few more things I can do so your team can do what they do best:
Or I can just write copy. Did I mention copy?
Is that a trick question? Agency people are my kind of people. In fact, I work with quite a few. I can collaborate with your agency, or if all you need is copywriting, I can work solo. Lots of agencies use freelance writers and designers to provide a greater depth of service and expertise. That’s smart business. If you need an agency, I’ve got some friends you could talk to.
I include two rounds of revisions with any project. Right after any presentation is the best time to give feedback. And please don’t be shy—but do be specific. I’m a pretty avid reader, but I can’t read your mind. If you need additional edits or the scope of the project changes, I’ll provide an estimate for the additional time.
Yes, please. Because no one wants to read a blog post about blah blah blah, industry buzz word, blah blah, industry jargon. We’ll start with whatever research you already have and then decide together what else is needed and include that in the project estimate. Research can include topic or industry research, keyword research, interviews with customers, online surveys and testing, or a little something I call fly on the wall research.
I charge by the project, not by the hour— because you’re paying for the value of the work, not how long it took to create it. Crafting a four-word tagline worthy of your brand is usually more difficult than writing a 1,000-word case study. It also takes more research, editing, hand-wringing, and (once we land it)—more celebrating. You don’t want to pay for that by the hour! That said – we all have the same 24 hours in our day, so an efficient use of billable time is good for both of us.
Of course! Wait and see is never a good budgeting plan. As soon as I have a clear picture of what you need and when you need it, I can give you a written estimate for what it will take to get there—in writing. However, if you switch lanes in the middle of the work or the scope of work changes, expect a revised estimate. Sound fair?
The word copywriting can be misleading since it implies the only thing happening is the writing. (Oh, if it were that easy!) When estimating a job, I consider the complexity and format of the piece, the brand voice, available research and needed research, as well as time needed for ideation, collaboration, and feedback. How fast you need it also matters.
I usually ask for a 40% deposit to hold time on my schedule in order to meet your deadline. Once the work is completed, you’ll receive an invoice for the balance with net 30-days terms. If we start working together on a regular basis and we need to set up different terms, I can be flexible as long as we’re on the same page.
Start times can vary according to what work I’ve already promised, so let’s talk about what you need and when you need it, and see what’s possible. If all the stars align, I can usually start work within two weeks of a signed statement of work.