Things I can do for you.

A copywriter writes content. A verbal brand strategist defines how that content should sound, what messages it should reinforce, and why it matters. I do both. Strategy comes  first—so every word works harder. 

Is that a trick question? Agency people are my people! I collaborate with agencies all the time, so it doesn't have to be an either/or thing.  But sometimes, what you need is one person who can jump in as part of your team—not an entire team. I'm purposefully small so I can stay close to the work and give you the attention you deserve. You won’t pay for layers you don’t need. And if you do need something I don’t offer, I’ll gladly point you to agency or freelance partners I trust.

My process works across sectors because it’s grounded in research, not assumptions. Most of my clients are in complex,service-driven industries—think healthcare, legal, SaaS, education, and aviation. I’ve worked with B2B and B2C organizations, professional services, and purpose-driven organizations. What they all seem to have in common is that they're not where they want to be, and they suspect it has something to do with how they're talking to their audiences. They're usually right.

Yes—but never in place of strategy, original thinking, or your brand’s voice. I don’t hand off writing to AI, and I don’t rely on it to do the deep, client-specific research that defines good brand work.

What I do is stay curious and invested in learning how to use AI responsibly and effectively. I’ve taken courses in prompt engineering and AI agent design to explore how these tools can add value—helping me test ideas, increase efficiency, and bring new perspectives to the table. When used wisely, AI can save time and money. But the thinking, the shaping, the final words? That’s still all human—all me.

I price by the project—not by the hour—because you're paying for the value of the work, not the time it takes to get there. A single sentence might take more research and strategic thinking than an entire blog post, and the estimate reflects that.

When pricing a project, I consider the complexity, format, timeline, and the level of research or collaboration required. Once I understand what you need and when you need it, I’ll provide a written estimate. If the scope changes along the way, I’ll send an updated estimate before moving forward—no surprises.

Yes. In fact, I recommend it. I can lead workshops, provide real-life examples, and coach your team on how to apply your brand voice across different content types. Whatever I can do to help your team carry it forward. 

Two rounds of revisions are included with every project. The best time to give feedback is right after I share the first draft—while it’s fresh. Be candid, be specific. I’m all ears, but I can’t read minds. If the scope shifts or you need more rounds of edits, I’ll provide a revised estimate so there are no surprises.

To hold your spot on my calendar, I ask for a 40% deposit. The rest is due when the work is complete. For longer engagements (60+ days), monthly payments are the norm. We can talk about what that looks like. For retainers, I invoice at the start of each month and send a time affidavit with the next invoice. It’s a system that works well for everyone.

Sure. If you’re unsure, we can start small—a messaging audit, a single page of copy, or even just a collaborative call to clarify your priorities. It’s a low-risk way to see how well we work together.

That depends on my current schedule and the size of your project. Let’s talk about what you need and when you need it—then I can give you a clear answer. If I can’t start within two weeks of sending your estimate, I’ll let you know right away so you can decide how to move forward.