Chief Word Evangelist

Dawn Sparks

I’m more like an evangelist than an entrepreneur. Not the fire and brimstone kind—the somebody give me a hallelujah kind.

I created SparksFly to help brands find their true brand voice and use it to speak to people like people…and to save the world from buzzwords, clichés, paragraph-long sentences that say nothing, and cringe-worthy jargon.

Every evangelist needs a mission. That’s mine.

When I read about your best-in-class, innovative, client-centric solution, I usually roll my eyes. I can’t help it.

I’d like to tell you that I’m not judging, but that would not be true. I am judging. And so are your customers and prospects, whether they realize it or not.

I’m a seller and a writer.

I approach both with curiosity and an unrelenting empathy for the audience— job requirements if your job is to get people to nod their heads or spend their money and feel good about it.

For the past 20 years, I’ve been fortunate to work for agencies and media companies that encouraged me to both sell and write. They’ve also given me a hands-on education in verbal branding, conversational copywriting, marketing strategy, and content development.

I’ve written everything from taglines to commercial scripts—landing page copy to strategic plans. And I love it.

Today, SparksFly is an agency of one. But you know evangelists. Give us a big enough tent, and we’re likely to stir up a crowd.

photo of Mandy Haskett, Brand Strategist

Mandy Haskett, Brand Strategist

“Great ads are so rarely just good designs. Words are what evoke real emotion. In a world where design templates are available off the shelf or from any number of great digital services, we rely on humans to bring them to life with words. Words are hard. But Dawn has the unique ability to climb inside the heart and mind of the intended audience and speak truthfully, simply and beautifully—transforming pictures into feelings, graphics into learning, and footage into story.”

photo of Phillip Berry, CEO

Phillip Berry, CEO

Northwind Pharmaceuticals

“Sparks Fly…what an apt descriptor for Dawn Sparks! Dawn’s amazing writing is complemented by her deep marketing expertise and a passion for moving people in action and thought. I can always count on Dawn to help us add energy, purpose, and clarity to our content.”

photo of Brooke Heffernan, Partnership Director

Brooke Heffernan, Partnership Director

Kicks Digital Marketing

“Dawn is a force. Her energy is unmatched. She has the unique ability to make you feel like the only person in a crowded room. She’s invested. She seeks to understand and then to clarify. She cares so deeply about her role in a process and consistently focuses on what she can do to improve the outcome.”

photo of Kim Jones, Vice President

Kim Jones, Vice President

Willow Marketing

“If I have a project that needs to really stand out and have that “wow factor”, I call Dawn. She was an integral part of  helping us capture the heart and passion of Willow during our rebrand. She was able to capture all the things we wanted to say and even the things we din’t know we needed to say!”

photo of Nicole MacLean, Partner and Experience Strategies Manager

Nicole MacLean, Partner and Experience Strategies Manager

Emplify

“When you work with Dawn, you’re not just getting a freelance writer, you’re getting a strategic addition to your team. Dawn’s love of input and research means she’ll work to understand the full picture and ensure she’s not just checking a box, but truly giving an effective solution. She has brought new perspectives, ideas, insights and a lasting impact to our team.”

Our brand voice is just as important as our logo—and more convincing!
Copywriting has as much to do with clarity as it does creativity.
I will not ask the intern to write copy unless the intern is a damn good copywriter.
Bad copy is bad for business...especially the marketing business.
The right words cannot make up for the wrong message.
If everyone else is saying it. We will find something else worth saying.
If the writer doesn’t ask to see the research, we will run away. Very fast.
We will not call ourselves innovative unless we have actually innovated something (preferably more than once).
We will not say something with ten words that we could say better with five.
We will not use big words when small ones will do.

Want to talk about working together
or see more of my work?