Take control of your brand voice. No matter who writes your content.
Freelance Verbal Brand Strategy
& Copywriting for Growing Businesses.
What my clients say.
"Dawn absolutely nailed it. I was blown away by how quickly she got up to speed on the aviation industry—it was like she’d been in it for years. She captured not just what we do, but why we do it, and turned that into messaging that truly speaks to our clients.
Ken Reita, Founder, Completion Designers.
"When you work with Dawn, you're not just getting a freelance writer, you're getting a strategic addition to your team. Dawn's love of input and research means she'll work to understand the full picture and ensure she's not just checking a box. She's brought new perspectives, ideas, insights, and a lasting impact to our team."
Nicole MacLean, Partner and Experience Strategies Manager, Emplify
"SparksFly...what an apt descriptor for Dawn Sparks! Dawn's amazing writing is complemented by her deep marketing expertise and a passion for moving people in action and thought. I can always count on Dawn to help us add energy, purpose, and clarity to our content.
—Phillip Berry, Founder, CEO
Northwind Pharmaceuticals
It's not very often you come across a copywriter like Dawn. I've had the pleasure of collaborating with her on multiple projects. Dawn's quality of work, dedication, and unwavering positive attitude were pivotal in our successful launch of a new brand and website in October. We see her as an invaluable extension of our team.
Mike Wezner, Marketing Manager
EngagedMD
I help you balance your brand
Knowing what a headline should LOOK like is helpful.
Knowing what it should SOUND like is powerful.
To define your brand voice, I start by listening to the people who matter—your leaders, employees, customers, and competitors. Then I translate their unfiltered truths into a unique verbal identity that aligns with the intention behind your brand.
So your brand shows up fully in every channel—every conversation.
Turn scattered thoughts into clear messages.
Everyone has an opinion about what you should say and how you should say it—including your customers. I shape research into key messages that you can build your content around.
Then I show you how that sounds in practice, with "How this might sound" examples for everything from home page headlines to product descriptions and social media captions.
So you get smoother workflows, stronger recognition, and content that earns trust.
Write copy and content in your brand voice
Prospects meet your brand in moments—scrolling a post, skimming a blog, or clicking a search result. Clarity and consistency, not volume, move people forward.
I write landing pages that calm doubts, product pages that confirm value, and emails that nudge and nurture. Each piece—unmistakably yours.
From search snippet to call-to-action, consistency builds comfort, and comfort converts.
And guide and train your team.
A verbal brand guide does you no good if it sits on a shelf. So let's get everyone rowing in the same direction.
Virtually, or in person, I'll help rally your team around your verbal brand strategy, walk them through how to apply it, test it, and even "voice check" existing content.
Your team. On tone. Every time.
Get in touch
Want to talk about your brand? Collaborate on a project? Start Here.
SparksFly Copy & Content
Hours
Open today | 09:00 am – 05:00 pm |
